FUTURE OF MARKETING
Media as Word-of-Mouth
to the Max
has long been recognized that Word-of-Mouth Marketing (WOMM) is the most effective
form of advertising. AND it's free. The phenomenal growth of Social Media has
created a bold new universe for the ever growing marketing industry: Engineering
forms of marketing account for many billions spent each year as companies carefully
nurture their brands, maintain valued customers and attract new leads for their
products and services. Very recently, with the huge success of Twitter, Google+,
YouTube, LinkedIn and Facebook, marketing departments around the world can no
longer ignore the necessity to exploit these fertile fields for their own puposes.
to the fastest growing employment opportunity that nobody is supposed to know
about -- manipulating social media to optimize word-of-mouth advertising.
Sneaky Customer-Persuasion Techniques
writers for Internet Marketing sales letters and email pitches use behavioral
push-buttons to prompt visitors into becoming paying customers.
Once In Awhile
The "every once in awhile something comes along
that changes everything..." strategy tells your prospects that your product
is going to change the way they are currently gaining their desired benefit. People
will buy your product if it makes things easier, less expensive, faster, lighter,
more effortless, etc.
The "when you're lying in bed tonight and staring at
the ceiling, imagine..." strategy tells your prospects to imagine the
benefits of your product. Most people won't purchase the first time they see your
ad so this helps persuade them to buy later when they're not viewing your ad.
The "why would you try to do it yourself when you can
get [your product]..." strategy tells your prospects to question why
they would try to gain their desired benefit by themselves. You just need to convince
them how much harder it would be without your product's help.
Legacy of Star Trek
the J.J. Abrams Star Trek "origins" movie, this significant franchise
is getting a much-deserved reboot into the popular consciousness. I never considered
myself to be a Trekkie, or Trekker, or Trekkist, or whatever you want to call
them. Nevertheless, as a kid I made sure to catch every episode of Star Trek because
the stories were just plain fun and thought provoking. MORE
ALSO > Trek Trivia: Return
to Tomorrow & Tomorrow is Yesterday
We Have Enough to Worry About?
a time when societies around the world are coping with the results of financial
shenanigans and rising unemployment, there are even weightier matters bearing
down on future generations. The economic crisis and the problematic job markets
will eventually be sorted out, but do we also need to urgently deal with issues
of climate change? MORE
ALSO > George Carlin's
"The Planet is Fine..."
Fantastic Future of the Internet:
the Dreams, Cancel
to research funds from the U.S. Department of Defense, "Inter-networking"
was born at UCLA on October 29, 1969. The net has been with us for only 40 years,
and this is barely the beginning. It has already become a dominant force in communications,
commerce, politics, entertainment, even interpersonal relationships. It is a reflection
of every one of us -- humanity's collective brain. Maybe we can guess its potential
when it turns 50, but can we imagine it beyond 100 years? MORE
ALSO > Google Advanced
Book Searches; Ray Bradbury's "Night Call, Collect"
is, in fact,
this point optimists
and pessimists agree.
is insolent and strong;
beauty enchanting but rare,
goodness very apt to
folly very apt to be defiant;
wickedness to carry the day;
to be in great places,
people of sense in small,
and mankind generally unhappy.
the world as it stands is no illusion,
no phantasm, no evil dream of a night;
wake up to it again for ever and ever;
we can neither forget it nor deny it
nor dispense with it.
James, "Theory of Fiction," 1874