Sneaky Customer-Persuasion Techniques
writers for Internet Marketing sales letters and email pitches use behavioral
push-buttons to prompt visitors into becoming paying customers.
Once In Awhile
The "every once in awhile something comes along
that changes everything..." strategy tells your prospects that your product
is going to change the way they are currently gaining their desired benefit. People
will buy your product if it makes things easier, less expensive, faster, lighter,
more effortless, etc.
The "when you're lying in bed tonight and staring at
the ceiling, imagine..." strategy tells your prospects to imagine the
benefits of your product. Most people won't purchase the first time they see your
ad so this helps persuade them to buy later when they're not viewing your ad.
The "why would you try to do it yourself when you can
get [your product]..." strategy tells your prospects to question why
they would try to gain their desired benefit by themselves. You just need to convince
them how much harder it would be without your product's help.
Keeping A Secret
The "I've been keeping something to myself for
a long time..." strategy tells your prospects that you have been keeping
a secret to yourself. You could tell them it's about an exciting product you're
getting ready to release and you can't keep it to yourself any more. People will
want to see what would be worth so much that you couldn't tell them about it before.
They Don't Know
The "most of the experts don't even know about
it yet..." strategy tells your prospects that they will even have an
advantage over the experts if they purchase your product. Newbies who have strong
professional competition need all the help they can get.
The "I'm thinking about not recording this free teleconference..."
strategy tells your prospects that it's possible that if they don't get on the
live free call, they may never hear it again. You could also tell them that you
may turn it into a paid product later on. People who are interested may want to
save some money down the road.
Tell Me A Story
The "can I have your success story?..."
strategy tells your prospects and/or current customers that you need testimonials
or letters about the success they had with your product or advice you gave them.
You can even tell them they can have their promotional link underneath it to get
free publicity. You could post the success stories on your website or compile
it into a free ebook.
Heard It All Before
The "we have all heard it before: [a common
saying]..." strategy tells your prospects a statement that will help
support your product. You should use one that is widely known in the world or
in your targeted niche. This can be powerful because it's already etched into
your prospect's mind and they probably believe it.
They All Did
The "one person [your product's benefit], another
person [your product's benefit], this person [your product's benefit]..."
strategy gives your prospects specific examples of people who have benefited from
your product. You could present them as customer success stories or as short little
benefit bullets in your sales letter. You could even include their actual testimonials.
Heard This Before?
The "you haven't heard this before and will
likely never hear it again..." strategy tells your prospects that if
they don't read your message now, they may never see it again. People like new
information and hate to miss out on stuff that could improve their life.
The "I want to talk to you..." strategy tells
your prospects that it's possible your email may be personal because you actually
will talk with them. People are more persuaded to open an email they think could
be personal. You could invite them to be on a teleconference call to tell them
about a product you have in the works.
The "as a bonus, become one of my personal JV
partners..." strategy tells your prospects that if they purchase your
product, they can also promote your product. You could give your customers a higher
commission rate than your free affiliates, just like you would your top personal
JV partners. You could even tell them how many JV partners you have and the reputable
names that are involved.
Does The Same Thing
The "own the low cost, high quality alternative
that does the same thing..." strategy tells your prospects that your
product does the same thing as your competition's expensive version. You can tell
them that you know many of them couldn't afford your competition's version so
now they won't be left out in the cold and can enjoy the same benefits, and more.
The "if you're like me, I'm too lazy, busy and tired to
[your product's benefit]..." strategy tells your prospects that you feel
the same way they do when it comes to improving their life. You can explain to
them how your product will gain their desired benefit with little or no effort
Plug It In
The "it can be customized and you can plug it into..."
strategy tells your prospect that they can adjust your product for their own specific
needs and benefits. You are also saying that they can easily fit or blend your
product into their targeted situation.
The "please continue reading, I don't want to tell you
just yet..." strategy tells your prospects that they will learn something
important or interesting later on in your sales letter. You could give them a
hint about it early on, then persuade them to read the rest of your ad. The longer
they are reading, the better the chance they will buy.
First Things First
The "the very first thing you must do before
you [your product's benefit]..." strategy tells your prospects the first
step they need to take before they try to improve their life. It could be purchasing
your product or something they need to do after they own it. You could even tell
them if they get the first part wrong it could cost them time, money, emotional
The "we're completely waiving your enrollment fee
and even giving you $[number] in bonuses..." strategy tells your prospects
that you normally charge people an enrollment fee for your product or membership
site. They will feel privileged when they don't have to pay the fee like others
have in the past. The extra bonuses will just be icing on the cake.
Already Own It
The "if you already own our product and haven't
used it to [your product's benefit], then I know what's stopping you..."
strategy tells your prospects and/or current customers that they just need motivation
and guidance. You could offer them free or paid consulting so they gain their
desired benefit and purchase future products from you.
The "you get an extra $[number] in bonuses..."
strategy tells your prospects that the total value of your bonus products is a
mystery. They will realize that in order to find out the actual value of your
bonuses, they will have to purchase your product. You can tell them it will be
revealed after they order.
New And Cheap
The "brand new and only $[number]..." strategy
tells your prospects that you are selling a new product for a very, very cheap
price. You can tell them that everyone else is selling it for way higher and even
tell them the specific prices. You will be showing them that you want to save
The "this might be the most important letter you'll
ever read..." strategy tells your prospects that if they don't read your
sales letter, it could negatively affect their life. Many people won't want to
leave your website without at least scanning over your letter. That might just
be enough time to persuade them to buy.
The "you can get a free month on my membership
website if you purchase through my affiliate link..." strategy tells
your prospects and current paid members they can save some money if they purchase
a targeted affiliate product through your link. If they were going to buy it anyway,
it would be a waste for them not to buy through your link.
The "WARNING: the [your niche] industry is about to
be turned upside down..." strategy tells your prospects that everything
they knew about gaining their desired benefit is going to change. People will
want to purchase your product if it seems better than what they are currently
doing to achieve their goals.
Leave And Lose
The "ACT NOW: Once you leave this page, you will
never see this offer ever again..." strategy tells your prospects that
today will be their only chance to order your product. Not tomorrow, not next
week, not next month. Most people will think it's a marketing ploy so just remind
them that it's not. It shows them that you know what they are thinking.
The "never receive a single complaint again..."
strategy tells your prospect that your product will prevent people from complaining
about them, putting them down and/or talking behind their back. Most people care
about what other people think of them and try to avoid verbal attacks, insults
and being gossiped about. Your product cures those problems.
The "this product will definitely sell out..."
strategy tells your prospects that you are confident that your product won't last
long. Many people are influenced by confidence. You can show even more of your
confidence by telling them the approximate timeframe when your product will sell
Sell And Raise
The "make at least [number] affiliate sales and
I'll add another $[number] commission to each sale..." strategy tells
your prospects that they can make a higher commission rate if they reach your
sales goal. It will really motivate them to promote your affiliate program and
give them something to strive for.
Lock It In
The "lock in your one-time price now and avoid any monthly
fee..." strategy tells your prospects that if they purchase your product
now, they will not have to pay an ongoing fee to use it in the future. If they
are remotely interested in your product, they'll likely buy it right away because
most people hate recurring fees. You could even give them a date when you will
switch over your offering to a subscription-only product.
Nothing To Install
The "there's no software to install..."
strategy tells your prospects that your product won't require any software to
use it. Many people, even today, are software-phobic and don't want to go through
the hassle to gain their desired benefits with products that take complicated
software to run.
Make It Longer
The "get more for your money and upgrade your membership
length..." strategy tells your prospects that if they purchase a longer
subscription to your membership site now it will be cheaper in the long run. For
example, you could say your monthly fee is $10 and your yearly fee is $100, so
they would save $20. You could even tell them if they decide to upgrade to a 1-year
membership later on it will be $10 more, which is $110. This will create a sense
of urgency to upgrade to a yearly subscription now.
The "if you want to get a head start, don't show this
link to anyone..." strategy tells your prospects that they are one of
the first people to have a chance to purchase your product. They will like the
secrecy of the link and the privilege of gaining their desired benefits before
Won't Believe It
The "I didn't believe it, and I know you won't
either..." strategy tells your prospects that you know they won't believe
your product's claims because when you first saw the product's ad, you didn't
either. This will eliminate them not believing your product claims because you
already brought it up and they may want to prove you wrong.
The "I'm surprised, but there are still a few copies
left!..." strategy tells your prospects that you are shocked that your
limited product offering didn't sell out. You can even tell them that you're only
hours or days into the sale and you figured that by now it would be gone. People
who thought they may have lost out on purchasing a copy will likely rush over
and finally decide to buy.
Not Much Room
The "I only have room on the call for [number] people
and I already gave away [number] spots before I sent you this..." strategy
tells your prospects that they need to register for your teleseminar right away.
People will realize they weren't the first to hear about it and those other people
could have told someone else.
It's Possible Now
The "we live in a time when it's possible to
[your product's benefit]..." strategy tells your prospects it's the perfect
time to gain their desired benefit because of the resources that are available
to us in this day and age. Of course one of those resources would your product.
You would relate your product to the type of new features it has - for example,
new technology, new materials, new chemicals, etc.
Are You Prepared?
The "are you prepared for what's coming on [date]..."
strategy tells your prospects that you will be releasing a new product on that
date. A prelaunch notice gets your prospects buttered up to purchase your new
product. You don't want to give them too many details so that you leave something
to their imagination.
The "[number] hours/days/weeks till the official
launch..." strategy tells your prospects to prepare to purchase your
product when it launches. They will have time to clear their schedule, save money,
promote it to their own prospects (if you have an affiliate program) and reminds
them that you will email them on a certain date and time.
The "it's hard to decide sometimes with so many businesses
pulling you in different directions..." strategy tells your prospects
that you understand they are getting bombarded with advertisements every day.
You just need to tell them you won't rent, share or sell their name to any other
business. It will show them that you are trying to help them cut down on their
junk mail and spam.
Success In Common
The "people who succeed have one critical thing
in common..." strategy tells your prospects they need one crucial thing
in order to gain their desired benefit. Of course, you need to persuade them that
this important thing is your product. You could tell them that some people have
the right attitude but not always the right tools to improve their life.
Thanks For The Support
The "thanks for your support and agreement..."
strategy tells your prospects that tons of your customers stand up for how you
do business. Sometimes as marketers, you get flamed by your customers or competition
about how you do business, and most of the time it's a misunderstanding. You can
tell your list about these situations and explain your point. Most of the time,
if it's valid, they will email you to show their support.
The "check out
the testimonials of our OTO..." strategy tells your prospects on your
first webpage that they will see the OTO on your second page. By showing them
testimonials before they see your ad, they will want to see what all the fuss
The "can you call me tomorrow?..." strategy tells
your prospects that your message could be personal and they are more likely to
read or listen to it. You could just be referring to the free teleconference you'll
be holding. You can just invite them and give them a persuasive reason to register
for the call.
Write This Down
The "take a few moments to write down the things
you want to change about [something related to your product niche]..."
strategy tells your prospects to take a physical action other than just reading
your ad. It will actually persuade them on paper to purchase your product. It's
like they are writing your sales letter for you.
My Stats Say
The "according to my stats, only [number]% of the
readers have seen this..." strategy tells your prospects it must be really
good if you are telling them about it again and watching your ad stats that closely.
You can tell them you don't want them to miss it because it can really improve
their life. It sounds like you really want to help them.
The "that's not a misprint..." strategy tells
your prospects that your statement or product may sound unbelievable but it's
not a typo. Sometimes people think something is so unbelievable it must be a publishing
mistake. Bringing this up will help remove those thoughts from their mind.
The "tons of people are jumping on the bandwagon -
are you being left behind?..." strategy tells your prospects that they
could be missing out on an opportunity to reach their goals with your product.
You can remind them that they may have already heard about it on TV, in print
publications, on the radio or on the internet.
The "here is Part 2 of..." strategy tells your
prospects they've either already read Part 1 of your message, or missed Part 1
and need to see what it's all about. This helps people that don't read your messages
every time to get interested because it will be a mystery to them. You could have
a copy of your Part 1 message underneath Part 2 for people who want to see what
Years Into Minutes
The "what took us [number] [months/years] to
develop you can have in minutes..." strategy tells your prospects that
it would take them months or years if they tried to gain their desired benefit
by themselves. Most people want to save time and would opt for the 'few minutes'
The "you likely hear about this every day..."
strategy tells your prospects some information they see or hear daily supports
your product. It could be something that's currently a hot topic in the world
or in your niche. You could give them facts to show that it's true and remind
them they will be missing out if they don't own your product.